Polaroid Discontinues Film

February 27, 2008

Polaroid announces end of instant film production and turns its focus to portable digital printing.

Polaroid recently announced the end of production for its instant film that we all grew up with.

From their press release:

“Earlier this month, company officials announced that the increased popularity of digital photography led Polaroid to plan for the exit of traditional Instant film in all formats and sizes. Although the company will halt production this year, Instant film is expected to be available into 2009.”

It’s sad to imagine that our children will never ‘take it and shake it’, but it’s also understandable given the meteoric rise of digital technology.

Polaroid does plan to introduce a new digital printer that should allow you to print from cell phones and digital cameras, and only be about the size of a deck of cards.

You can view more details in a press release posted at Polaroid.com.